SxSWi 2013: The Most Interesting Things, People, and Innovations

South by Southwest Interactive is a five-day mashup of learning, networking, partying, and chatting. Information overload is unavoidable. So, to share with you the best stuff we came across, we've broken down our takeaways into three sections: The Most Interesting Things We Heard, The Most Interesting People We Met, and The Most Interesting Innovations We Saw.

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When the Twain Shall Meet: Content Strategy and User Research

We are currently engaged in redesigning our own website—a long-overdue undertaking, we know. As the saying goes, “The cobbler’s children have no shoes,” and we've been running around barefoot for a while now.

As UX professionals ourselves, we know how seriously we have to take our redesign effort and how important it is that we follow our own tried-and-true ADePT process—from ground-up analysis to concept-validating user testing.

One of the major tasks in this undertaking, though, is one that is not nested anywhere explicitly within our process: content strategy.

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Responsive Design 101: An Introduction to the Future of Your Website

Ever open up a website on your smartphone or tablet and try to click on the “Get Directions” link with your finger and end up calling the place instead? Ever look around for a magnifying glass so you can actually read words on the site? Notice that your own website looks great on an iPhone but terrible on a slightly bigger Android device?

Ever wish there was a magical multiple-device design cure?

Well, there just might be! It’s called responsive design, and it's all the rage.

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