They say there's more than one way to skin a cat - and that's true of UX research as much as anything else. Especially if the "cat" is everything you need to know in order to design a uniquely user-centered experience.

Surveys have been an indispensable research tool since the dawn of time – literally! The first known census was conducted sometime around 3800 BCE in Babylon, and as you know, the census is still around today, even though the questions have changed a bit – from "What's your household livestock count?" to "What's your household income?"

We are currently engaged in redesigning our own website—a long-overdue undertaking, we know. As the saying goes, “The cobbler’s children have no shoes,” and we've been running around barefoot for a while now.

As UX professionals ourselves, we know how seriously we have to take our redesign effort and how important it is that we follow our own tried-and-true ADePT process—from ground-up analysis to concept-validating user testing.

One of the major tasks in this undertaking, though, is one that is not nested anywhere explicitly within our process: content strategy.